PCB ‘not happy’ with new ICC revenue model

Sethi says governing body should reveal how the figures were calculated

By Web Desk
May 16, 2023
Babar Azam plays a shot during a match against India — AFP

The Pakistan Cricket Board (PCB) is unhappy with the new revenue model proposed by the International Cricket Council (ICC).

According to ESPNcricinfo, India’s new revenue share would stand at 38.5 percent, while England and Australia would bag 6.89 and 6.25 percent respectively. Meanwhile, Pakistan is set to earn 5.75 percent of the ICC's projected earnings, which will come primarily through ICC’s $3 billion media rights deal for 2024-27. It will be voted on at ICC’s next board meeting in June.

"We are insisting that the ICC should tell us how these figures were arrived at," PCB Management Committee Chairman Najam Sethi told Reuters from London.

"We are not happy with the situation as it stands.

"Come June, when the board is expected to approve the financial model, unless these details are provided to us, we are not going to approve it."

Sethi admitted that India deserves a significant share since it generates an estimated 80 percent of ICC revenue.

"In principle, India should get more, there is no doubt about that but ... how is this table being developed?" Sethi said.

Earlier, PCB Chairman Ehsan Mani was also concerned about the health of international cricket after it was revealed that India will receive a massive share from ICC.

"It [proposed revenue distribution model] will be giving the most money to the country that needs it the least, which makes no sense," Mani, who was ICC president from 2003-06 and stepped down from the PCB in 2021, told Forbes in an exclusive interview.

"I think it's very unfortunate. There's no strategic thinking about the development of the global game. There's no vision."

Mani also stated that cricket should grow beyond its traditional base rather than just relying on India.

"It only takes one downtown in an economic cycle for the ICC members to be affected. There is far too much reliance on India," he said.

"If the ICC wants a truly global game and diversify its financial reliance, the country to develop is the U.S. I would have put $20-30 million into the U.S. You also need to grow the game in Africa, that's the future.

"I think the global game (Associates) should have been allocated at least 30 per cent (instead of 11 per cent). That's the only way to globalise the game."