Erling Haaland launches his own ice cream brand

Erling Haaland is entering the frozen food industry as he unveils a new brand of ice cream featuring himself.

The Manchester City star has demonstrated that he is not only a prolific goal scorer but also an aficionado of ice cream. The 21st-century Viking has treated fans to an enticing teaser where he is indulging to an ice cream.

The packaging displays the blonde icon striking his triumphant pose alongside his signature and an image of the ice cream.

City supporters will be disappointed to learn that the appealing new product, set to launch on February 19, will only be accessible in Norway.

The 23-year-old's latest venture has undoubtedly stirred excitement among fans. Some are eager to make a purchase, while Haaland's sugary indulgence has caused concern for some.

A frozen mixture of sugar and cream certainly seems a long way off the Norwegian's usual diet of heart, liver and water that has first passed through a complex filtration device.

In a documentary about him, Haaland said: "I am concerned with taking care of my body.

“I think eating quality food that is as local as possible is the most important."

The promotion of ice cream does seem a little out of line with this philosophy. But he has previously revealed he is partial to junk food and allows himself one enormous kebab pizza a year.

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