International series rights boost up by 77 percent in value: PCB

The winning bid, which exceeded the PCB's reserve price, represented a 77 percent rise in value over the previous season

By Web Desk
May 13, 2022
— PCB

LAHORE: The Pakistan Cricket Board (PCB) announced that TransGroup FZE won the highest offer for different partnership rights for the forthcoming international men's and women's home series during the 2022-23 season after a public bidding procedure.

The winning bid, which exceeded the PCB's reserve price, represented a 77 percent rise in value over the previous season.

This comes after the PCB unveiled a packed 12-month calendar that includes the first-ever ICC Women's Championship matches on Pakistani territory as well as two trips from England and New Zealand men's teams.

Chief Executive Faisal Hasnain: "The surge in partnership rights for our international home season highlights a strong market interest, which Pakistan cricket has generated by successfully hosting top international teams coupled with strong on-field performances.

"The PCB thanks TransGroup FZE, with whom we already share a long and healthy business relationship, for their continued support towards Pakistan cricket. I also congratulate the PCB commercial, finance, and legal teams for their tireless efforts in securing these results.

"I am sure Pakistan cricket’s fans are excited in anticipation of the bumper international cricket season that awaits us and are eager to display their continued support of Babar Azam's and Bismah Maroof’s teams."

TransGroup FZE Group Director Rao Omar Hashim Khan: "TransGroup FZE is delighted to extend its long and healthy partnership with the Pakistan Cricket Board on winning bilateral partnership rights for the 2022-2023 home international season.

"TransGroup FZE hopes to see exciting cricket in the 2022-23 home season with 50-over World Champions England and reigning ICC World Test Championship winners New Zealand scheduled to visit Pakistan after a long time. England and New Zealand teams’ visit to Pakistan will produce exciting and competitive cricket, which will help Pakistan cricket become stronger."